Artificial intelligence (AI) has been changing our lives for decades, but never has AI felt more ubiquitous than now. From SIRI to self-driving cars, artificial intelligence (AI) is progressing rapidly and is being embedded in our everyday lives. Machine learning, task automation and robotics are already widely used in business. These and other AI technologies are about to multiply, and we look at how organisations can best take advantage of them in promoting brands and marketing their products and services. 

AI is not just in the form of robots and other human-like characteristics, as we usually view in movies. In fact, it encompasses anything from Google’s search algorithms to IBM’s Watson to autonomous weapons. With more applications in our smartphones and as gadgets becoming "smarter" than their previous generations, businesses consider the use of AI in bringing their brands closer to the consciousness of their customers and target markets. Given this paradigm shift in business, the question now lies on how startups can flow with the tide of change and not fall off from the moving landscape of marketing.

To get a realistic handle on what that future of businesses might look like with Artificial Intelligence, we bring you experts to give us a glimpse of what tomorrow holds in the world of AI as they share some of the most profound changes it could bring in many industries.

About The Speaker/s

Susie Sheldrick

https://silverpond.com.au

Susie is a Marketing and Community Manager at Silverpond, a technology consulting company based in Melbourne. Founded in 2005, Silverpond has been working with startups and organisations such as 7-Eleven, Powercor and Australia Post, helping them navigate and deliver solutions across major technological trends such as web, mobile and now machine learning.

Machine learning will touch and transform every industry, and Silverpond is proud to help promote and develop the machine learning industry in Australia by consulting, running deep learning workshops, hosting events and conferences, and helping grow the local industry group, Melbourne AI.

Mark Chatterton

https://ingenious.ai

Mark is experienced in using technology to successfully drive change through large organisations using agile, innovative approaches. After years in the corporate world observing large enterprises sacrifice positive interactions with their customers by reducing customer service costs, he decided there should be a better solution.

Now, driving the use of conversational interfaces that leverage A.I. and Machine Learning, Mark is enabling organisations to interact with their customers with an enjoyable one-to-one experience that can be scaled cost-effectively.

Mark co-founded inGenious AI to create a customer experience based on conversational language, as it’s the most natural interface for humans to use and understand. inGenious AI chatbots enable simple, familiar interactions via voice or text that people enjoy connecting with, and will change the way great customer service is perceived.

About The Masters Series

At WeTeachMe, we believe that learning should be inspired and impassioned, and run by the people for the people.

In 2016, WeTeachMe officially became the biggest school in Australia, one giant leap towards our fundamental goal of becoming the biggest school in the world. As we walk this journey, we create tools that empower thought leaders and everyday people in all corners of the globe to help spark new ideas and make it easier to connect teachers and learners and ignite curiosity.

In accordance with this purpose, we have formed a new creative program to help us spread our message. Masters Series by WeTeachMe is where we help share the gifts, knowledge, and experiences of those who have achieved the unimaginable in their life, risen above all odds and have persevered when others couldn't.

It is on this stage that we elevate and celebrate the curious, where we invite the best and the brightest, the industry movers and shakers, the well-known and influential members of our communities to share their learnings and experiences in an unwavering effort to help those who are searching for answers. From creating thriving companies to challenging what humanity is capable of, we invite you to join us in celebrating the curious amongst us for we believe that it is the curious who will change the world.

Partners & Sponsors

Masters Series by WeTeachMe would not be possible without the generosity and support of our partners and sponsors, who share our vision and values, and believe in the world we are creating. Signing up to one of our events will unlock exclusive deals and promotions from Masters Series by WeTeachMe that you can take advantage of for your own startup and business journey.

MYOB

https://myob.com/au

MYOB loves supporting startups. As one of the original Australian startups, we believe in giving back to the community that helped us grow. We’re proud to back the Master Series by WeTeachMe for entrepreneurs.

Inspire9

https:.//inspire9.com

Inspire9 is the original community-led co-working space for Melbourne’s startups, freelancers, and creative entrepreneurs. It is a community in the truest sense. We share ideas, responsibilities and opportunities. We collaborate on projects, help our neighbours with a tricky technical problem and broker business deals over a game of pool or ping-pong.

Written & Recorded

https://.writtenandrecorded.com

Written & Recorded is a content creation agency.

Successful content relies on the ability to craft a persuasive story – from blogs to podcasts, social media to feature articles – and we can help you get your story out there.

As life-long learners we’re proud to produce the Masters Series podcast.

Startup Victoria

https://startupvictoria.com.au

Startup Victoria is the go-to destination for all startup related topics. We believe that Melbourne can be one of the world’s best cities to build a startup. We want to help make that a reality by helping to accelerate the growth of Victoria’s startup ecosystem.