Marketing is not just all about putting your brand out there. It is also about delighting your customers and building relationships with them. In business, acquiring new customers is more costly and labour-intensive than maintaining new ones. Thus, it is necessary that while you attract new clients to your business, you also must be able to retain your existing set of customers. But it is not just the economics of entrepreneurship that should drive you to keep your customers within your fold. It also enhances the human side of your business.

One way of keeping them engaged into your business is constantly communicating with them and whetting their interest to everything you do within your brand. Building a community around your business will help you establish that relationship with them. You will pick nuggets of knowledge on how to do this through our invigorating workshop where you will learn some techniques, tools and ideas that will help you create your own circle of customers and strengthen the customer relations side of your business.

About The Speaker/s

Sarah Meredith

www.globalcitizen.org

Sarah Meredith is Global Citizen's Australian Country Director, overseeing the movement's efforts in Australia.

Sarah comes to the role with more 13 years experience advising a number of Australia's federal and state government Cabinet Ministers, including working as a Senior Adviser to the Australian Minister for the Environment.

Sarah has been an active member of the community and was named as the City of Casey's Young Citizen of the Year in 2002 as part of the Australia Day honours. Sarah has represented Australia at a number of local and national forums, including as one of 50 young Australians selected to be a member of the Australian Government's National Youth Roundtable, and one of Australia's representatives to the 'Young People Can Change the World' World Youth Forum in Wales in 2001.

Sarah has completed a Bachelor of Arts at the University of Melbourne and a Master of International and Community Development at Deakin University.

Martina Hughes

tantricblossoming.com

Martina’s vision is to create a world where people know how to express themselves in an embodied and authentic way. She created Tantric Blossoming, the largest Tantric Community in Australia, 11 years ago, offering workshops, private sessions, retreats and training. Since then she has supported 1000s of men and women to feel their hearts and open to sensations of aliveness throughout the body. Martina’s wish for humanity is for each man and woman to know themselves as a powerhouse of love and sexual energy.

Through tantric practices, Tantric Blossoming creates a transformation of relationship dynamics, so that men and women can create the fulfilling and empowering experiences that they desire with each other. This includes integration of healthy masculine and feminine qualities so that people can find their inner balance, with the result of a greater harmony in external relationships.

Martina’s path has not been a linear one – but what feminine path ever was! She spent her 20s working as a Chartered Accountant and then gave it up to explore natural healing methods. Shiatsu, yoga, breathwork, food as medicine, energy healing were all wonderful stepping stones that supported her path to Tantra.

With tantra, Martina experienced a deep inner awakening, a coming home to the woman inside of her. Feeling the profound effect this had on her life has been the inspiration to share this work with others, so that men and women around the world can experience coming home to themselves also. Martina shares her work throughout Australia, Europe, Asia and America as she is a frequent traveller!

About The Masters Series

Masters Series by WeTeachMe would not be possible without the generosity and support of our partners and sponsors, who share our vision and values, and believe in the world we are creating. Signing up to one of our events will unlock exclusive deals and promotions from Masters Series by WeTeachMe that you can take advantage of for your own startup and business journey.

MYOB

https://myob.com/au

MYOB loves supporting startups. As one of the original Australian startups, we believe in giving back to the community that helped us grow. We’re proud to back the Master Series by WeTeachMe for entrepreneurs.

Inspire9

https:.//inspire9.com

Inspire9 is the original community-led co-working space for Melbourne’s startups, freelancers, and creative entrepreneurs. It is a community in the truest sense. We share ideas, responsibilities and opportunities. We collaborate on projects, help our neighbours with a tricky technical problem and broker business deals over a game of pool or ping-pong.

Written & Recorded

https://.writtenandrecorded.com

Written & Recorded is a content creation agency.

Successful content relies on the ability to craft a persuasive story – from blogs to podcasts, social media to feature articles – and we can help you get your story out there.

As life-long learners we’re proud to produce the Masters Series podcast.

Startup Victoria

https://startupvictoria.com.au

Startup Victoria is the go-to destination for all startup related topics. We believe that Melbourne can be one of the world’s best cities to build a startup. We want to help make that a reality by helping to accelerate the growth of Victoria’s startup ecosystem.